CBP officers inspecting counterfeit luxury watches seized in Chicago, including Rolex and Richard Mille replicas.

How Chicago CBP Disrupted a Luxury Watch Counterfeiting Network

U.S. Customs and Border Protection (CBP) officers in Chicago intercepted a high-value shipment, leading to fake luxury watches seized worth over $8 million if sold as genuine. The shipment included imitation Richard Mille, Rolex, Audemars Piguet, Diesel, and G-Shock watches. These items were part of a counterfeiting network trying to distribute fake designer watches in the U.S. This seizure highlights the ongoing threat counterfeit luxury goods pose to consumers, legitimate businesses, and brand owners.


Shipment Origin and Detection of Fake Luxury Watches Seized

The shipment originated from China and was en route to a Chicago address when CBP officers intercepted it at an express consignment facility near O’Hare International Airport. Inside, they discovered imitation watches from renowned brands including Richard Mille, Audemars Piguet, Rolex, Diesel, and G-Shock. Each item was carefully crafted to resemble authentic luxury watches, demonstrating how sophisticated counterfeit networks have become.

The CBP’s enforcement teams used specialized inspection tools and intelligence-based screening to detect the fake luxury watches seized, preventing them from entering the U.S. market.

Counterfeit luxury watches seized by CBP in Chicago, including Rolex and Richard Mille replicas, displayed on inspection table.
CBP officers display fake luxury watches seized in Chicago, part of a high-value counterfeiting operation targeting U.S. consumers.

Brands Targeted by Counterfeiters

Luxury watch counterfeiting often targets brands with high global recognition. In this case, counterfeiters attempted to imitate some of the most prestigious names in the industry. The seizure of these fake luxury watches underscores the ongoing challenges brands face in protecting intellectual property.

According to CBP, counterfeit luxury goods can erode consumer trust, damage brand reputation, and undercut legitimate businesses that rely on authorized sales.


Economic and Consumer Impacts of Fake Luxury Watches Seized

The economic impact of counterfeit luxury goods is substantial. Beyond the direct monetary loss represented by the fake luxury watches seized, counterfeit trade can affect employment, reduce tax revenue, and support organized crime.

For consumers, purchasing counterfeit watches—even unknowingly—can carry risks. Many fake luxury watches lack quality standards, warranties, or safety assurances, leaving buyers vulnerable to defects or fraud. CBP emphasizes the importance of purchasing products from verified retailers to avoid these risks.


CBP’s Ongoing Efforts

CBP continues to watch international shipments closely. Officers focus on express consignment facilities and online orders to stop counterfeit goods from entering the U.S. The agency works with trademark owners, law enforcement, and international partners to identify risky shipments and break smuggling networks. The Chicago seizure is part of broader efforts to protect intellectual property and maintain global supply chain integrity. By intercepting these fake luxury watches seized, CBP sends a clear warning to counterfeiters that authorities are vigilant.


Consumer Awareness and Advice on Fake Luxury Watches Seized

Consumers should be cautious when buying luxury watches online or from unofficial sellers. CBP advises checking for authorized retailers, avoiding deals that seem too good to be true, and reporting suspected counterfeit sales. Understanding the risks of fake luxury watches is essential to prevent the spread of counterfeit goods in the market.


Looking Ahead

Investigations into the network behind this shipment are ongoing. While details about the final recipient have not been disclosed, CBP and brand partners may pursue further legal action. The agency’s work highlights the need for continued vigilance, both from authorities and consumers, to combat counterfeit luxury goods.

Source: US Custom and Border Protection

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